The Secret Formula Behind TikTok’s Viral Food Trends

By
Nikoleta P
-
Photo by Kon Karampelas on Unsplash

The majority of food trends everyone has been raving about this year originated on TikTok. This social media platform was responsible for the rise of whipped coffee, pancake cereal, and cloud bread—and the majority of these food trends have a couple of things in common.

Easy to Make

TikTok is basically a copycat platform, and you can only start a trend by doing something simple that other people can repeat without too much effort. Food trends that started their rise on TikTok are quick and easy, making them accessible to users who aren’t baking pros.

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Happy Sunday guys! It’s super grey and wet here, literally the perfect weather to just slide back into bed with a giant bowl of pancakes🥰 I made pancake cereal again (!) 😅 using my basic pancake recipe and added one tablespoon of cacao to half the batter to make chocolate ones too. Here’s the recipe: 1 cup buckwheat flour 1 1/2 teaspoon baking powder 1/8 teaspoon salt 1 teaspoon apple cider vinegar 1 teaspoon maple syrup 1/2 teaspoon vanilla extract 1 cup plant based mylk 1 tablespoon cacao – for half the batter if you want chocolate ones In a small bowl mix your apple cider, maple syrup, vanilla and plant based mylk and set aside. In a larger bowl add your buckwheat flour, baking powder and salt and mix. Now add your wet ingredients to your dry and mix lightly. allow the batter to rest for 10 minutes before cooking your pancakes on a hot griddle. I used a squeezy bottle to make tiny pancakes but you can make regular sized ones too. #pancakes #pancakesunday #pancake #veganbreakfast #veganbreakfastinspo #pancakecereal #healthymorning #plantbasedrecipes #crueltyfree #glutenfree #sunday #weekendmood #foodphotography #foodpics #prettyfood #thefitfabfoodie

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Simple Ingredients

Part of the reason why viral TikTok recipes are so easy to make is their simple list of ingredients. You usually only need 5-10 things to pull them off, and most of them can be found at your fridge or pantry.

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The best Dalgona photo ever 😍☕ . ✅ Follow @coffeemmania for High Quality Coffee Content! . Don't forget to visit our website at www.coffeemaniastore.com. All sorts of coffee accessories at a discounted price today😁❤ . Link in bio: @coffeemmania . 🚚 FREE SHIPPING worldwide . 📷:@bostonfoodgram #coffeeaddict #coffee☕ #coffeegeeks #baristalife #coffeeloversonly #coffee4life #caffeineaddict #coffeeaddictions #espressolove #morningcoffee #caffeineplease #manmakecoffee #coffeemaniac #caffeinedaily #caffeinedaily #coffeefirst #coffeelove #lovecoffee #coffeeonly #coffeeisamust #coffeelifestyle #whippedcoffee #coffeeeveryday #coffeeart #coffee #coffeemania #coffeemaniac #coffeeyouneed #coffeeislove #artcoffee #coffeeclub

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Visually Pleasing

The main purpose of viral TikTok recipes, besides tasting them, is sharing the process of making these dishes with the world. They have to look picture-perfect to go viral, and that’s why many of them come in pleasing, vibrant colors.