With over one million (!) followers on Instagram, Lindsay Ostrom of Pinch of Yum has become a sort of guru for both foodies and food bloggers. Based in Saint Paul, MN with her husband Bjork and dog Sage, what started as a casual hobby for nights and weekends while Ostrom was working as a fourth-grade teacher, has now grown into a full-blown business that reaches millions of people with fun recipes each month.
According to Ostrom, her romance with food began in college. “I cooked a lot with my roommates in college, and then when Bjork and I got married, bought a house, and got ‘real jobs’—cooking regularly started to become a normal part of my life,” she recalled in an interview with the Mediakix blog. “I loved having someone to cook for and always loved trying new recipes.”
With passion the main ingredient to her success, Ostrom shares fresh, flavorful, and (mostly) healthy recipes she loves to make and actually eats in her every day life. “If I wouldn’t eat it in real life, I won’t put in on the blog,” she writes on her website.
She explains that her goal is to inspire others with food that is both approachable AND exciting, whether you’re cooking for yourself, your family, your roommates, or your friends: “I want you to be so excited about these recipes that you eagerly await 5pm when you can go home from work and start cooking.”
“Instagram stories have been huge for us,” she added in the interview, talking about her road to success. “It’s amazing to me that we can just be in our house in our pajamas and doing some random video posts that will be viewed by more than 50,000 people. If I were to go in front of 50,000 people in real life, it would feel so intimidating. But I can talk to that many people from my pajamas, on my couch, without showering, and not feel nervous about it at all. It’s a very strange and powerful concept for Instagram influencers to be taking advantage of in terms of having a really engaging way to connect with their followers.”
Her down-to-earth approach to both cooking and blogging will have you inspired.
