Dennis Prescott is known for his appetizing meals and accompanying photos. Not one to shy from fast food, the Canadian celebrity had a surprising career path. A struggling musician, he cooked as a hobby and learned the craft by studying Jamie Oliver cookbooks. His hobby was then documented on Instagram, which turned into a buzzing account and gained him a massive following online.
Now with almost 600k fans on Instagram, Prescott is one of the stars of the Netflix series Restaurants On The Edge, and is also a cookbook author himself.
“I have always been one hundred percent,” he observed in an interview with [EDIT] Magazine. “It goes even beyond passionate. It’s whatever the positive word is for being obsessive. If you are not going to shoot for the best and fully immerse yourself in what you are doing and strive to be your best version of your creative self, you will never be fully satisfied.”
But for Prescott, cooking is first and foremost a way of connecting with others. “I fell in love with food and cooking for people,” he says. “It was that idea of ‘the collision of food and community at the table.’ A friend said, ‘Have you heard of this new social media app called Instagram? You should try it!’ I think my first post was a selfie, but on my phone, I started documenting the process of cooking and taking photographs of the dishes, because I genuinely wanted to remember what I had cooked the day before. There was no decision on my part to say, ‘Hey, I am going to be a food guy.’ It just worked out that the content I posted was what I was passionate about.”
According to Prescott, what turned his Instagram page into a success, was the passion that drove it. “Even if you are able to make a living, you won’t be creatively satisfied,” he says. “It is because you are not embracing your desire to strive for excellence and get better at something every day.”
Words of wisdom to accompany his tasty account.
