Food bloggers have become notorious for padding their recipes and reviews with long, meandering tales. But sometimes, it’s better to show—not tell. Take it from Brad Lau—aka LadyIronChef—who’s arguably Singapore’s biggest, and most prominent foodie. With some 600k fans on Instagram alone, his food and travel website, ladyironchef.com, is considered one of the leading food and travel websites in Singapore.
“I always make it a point to inquire everything about the restaurant,” explained Lau in an interview with HungryGoWhere, “from its chef, to its dishes, to the philosophy behind the cooking and its operating hours.”
But his reviews cut to the chase. Accompanied by short viral snippets on Instagram, Lau provides quality content that aims to please. “There are only so many words you can use to describe certain foods, so I write based on my emotions,” he says. “I try not to be too factual, as I want the people who have not tasted the food before to be able to relate to the descriptions.”
“I always encourage my readers to try things with an open mind,” notes Lau. “‘Food’ is definitely the most important criterion—I will eat at a place as long as it serves good food.” His Instagram is well worth following for some good ol’ comfort food (minus the narrative).
